Project Background

Wyth is the first ever Rideshare and Carpool app for college campuses. 
A safer, affordable way for college students to travel.


Duration

Summer 2023


The Problem

Users expressed concerns about the existing interface being confusing and outdated, impacting their trust in the app.



The Goal

Redesign the app for iOS & Android, while improving the user experience throughout.

 

Empathize

Our Users
College students around Chicago (for now)
Drivers as well as passengers, but our focus is on the passenger experience for now.

  1. First time users: Just downloaded the app, adding funds to their account, going home from school for the weekend or Holiday.

  2. Reoccurring users: Go home every weekend to visit family or friends, some have jobs they need to commute to as well.

  3. Super Users: Use the app often, they go to concerts/events around the area, go home often, have a job.

 

User Feedback

“I’m confused. What’s the difference between Rideshare and Carpool?”

“This is really slow to load and clunky. It also has been pretty glitchy.”

“If I was riding with someone I knew from school, it would make me feel a lot safer than a random person in an Uber.”

“The app looks like it’s from when I was a kid in 2010.”

 

Define

Challenges

Some of the challenges faced by our users include traffic congestion and parking issues. The escalating fuel prices impact their monthly budgets significantly. There's a concern about finding trustworthy carpooling or ride-sharing partners who are verified and reliable. Locating cost-effective transportation options along their route proves to be difficult. Additionally, heightened awareness of climate change is causing increased guilt about driving alone due to its contribution to the carbon footprint.



Issues encountered by our users:

  • Concerns about safety during travel.

  • Public transport can be unsafe, particularly during off-peak hours and even more so for women.

  • Lengthy travel durations.

  • Private cabs offer comfort, but come at a high cost.

  • Ride algorithms often result in inconvenient pick-ups and drop-offs that deviate from the desired route.

  • Public transport problems, such as inconsistent bus schedules, extended queues, and prolonged wait times during peak hours.

Pain Points

  1. Safety
    Users were concerned about how safe the app is.

  2. Confused
    Users were confused between the nav options.

  3. Accessibility
    Color contrast and text size need some adjustments.

  4. Ugly, Dated, Old
    Users believed that the designs didn’t measure up to the competition’s standards.

  5. Slow to Load
    Users reported speed issues and glitches.

Previous User Flow

Ideate

Exploring Solutions

Updated User Flow

Prototype

Building to Test out

TESTING

We tested 3 separate low-fi prototypes with users. While testing, we found that there were issues with opening the navigation on the left side. Users also weren’t noticing the controls to close the navigation. Although they preferred this option the most, all of the users felt it would be more intuitive to swipe and/or tap the content to close the navigation.

Final Designs

 

Outcome

Incorporated valuable feedback to enhance existing features.
Ensured the app remains uncluttered by avoiding an overload of features all at once.
This is currently in the development phase, with a focus on continuous improvement before launch.