Museum of Danish America

Project Background

The Museum of Danish America is located in Elk Horn, IA.

While working at an agency called Applied Art & Technology, I was given the task to redesign the Museum of  Danish America's website and eCommerce store.

Process

I began my process by de-constructing their existing website and put together a card sort with users to understand how we could improve the information architecture
While visiting I learned a lot about Denmark and its rich design history. I continued researching and wanted the site to look and feel as though it was authentic to that Scandinavian style.

Execution

 I continued to shape the design to understand how this site would break down to smaller screen sizes, filling shapes with products found within the store and images of the museum itself.

Outcome

 A fully responsive website and ecommerce store was delivered to excited clients.

 We continued to tweak things post-launch based on client feedback. The website was nominated on awwwards.com and others for awards.